When asked recently to give a ten minute after lunch talk on where I think Direct Marketing will go or indeed should go in 2017, with instruction to inject some humour and of course to keep it to ten minutes here’s what I did..
Now we are witnessing the biggest meltdown in social care costs we have ever seen and the only solution our government can come up with is to raise NI contributions and tax, why can’t they see the bloody obvious !!
Now at home and in the care of my partner confined to a single room with a sink and a bed the continued story of my NHS debacle.
I deviate from my usual topic for good reason. The head of the Red Cross stated that a ‘Humanitarian Crisis’ is now facing our National Health Service. This has caused uproar and debate in press and media and dominates the news daily. Following an accident last May that resulted in serious injury I have personally witnessed the many facets of our health service and can see obvious flaws in the service and how huge sums are wasted.
Soon we will be forced to accept that the days of interaction in a retail environment will be over. I for one am fed up with being told to use self service the results of which are sinister on many levels. But will it affect more than just retail ?
I visited my local post office just yesterday because I had two letters that needed to be sent recorded and next day am delivery. Our local post office usually has six cashiers but I was surprised to find that only a couple of weeks away from Christmas, one of Royal Mails busiest times, there were just two cashiers working. As I joined the lengthy queue I then heard that now familiar voice rattling over the airwaves ‘you can use self service now, would you like me to show you?’ So bloody irritating.. by the time she got to me, saw my two letters she asked enthusiastically ‘Are you just posting letters dear?’ well there are two things that really bug me, the first is being asked what I am doing when it is so bloody obvious and the second is being called ‘Dear’. I informed the lovely lady that I would prefer to speak with a cashier and please not to call me dear. She looked hurt but continued on picking victims out of the queue. You can now post, purchase stamps, order currency just about anything that a human used to do.
Reminds me of last week in my local supermarket when I had one full basket of shopping and was waiting to be served by Madge on checkout 23. A woman in green overalls came up to me and grabbed the handle of my basket saying that I could use self service, I pulled back and told her that I didn’t want to use bloody self service, ‘it’s easy’ she said
‘I don’t care’ I replied ‘now let go of my basket!’ I tugged it from her grasp and she then shouted across the store ‘Anyone else doesn’t feel confident in using self service, let me show you how’ GGGGGGGGGRRRRRRRRRRRRRRRRRR !!!!!!!!!
This is happening everywhere, in the bank, in the book store at the filling station..
This morning I saw that after trialling it’s smaller stores, Amazon will be opening it’s first major supermarket in the UK in 2017 where there will be no need for cashiers, you will simply swipe your phone on entry and do your shopping. Everything you pick up will be coded and charged to your bill via an app.
It’s another way of collecting and manipulating personal data but more sinister than this, it is no longer going to provide work for people that so desperately need it. Mums looking for part time hours, people that simply are not educated well enough to find employment other than simple cashier work. It also removes interaction from our daily lives and adds to this insular world we are creating, quite frankly it scares the shit out of me and if it doesn’t scare you then I pity you because you are probably living in a vacuum already.
We have a society where millions spend time doing what they think is socialising but it’s actually not it’s hiding behind a protective wall and creating internet persona. It’s a scary world that is being created all around us and where will it stop. I for one do not want to grow old in a society that does not communicate and relies instead on data and speed and ignorance. I will be looking for shores anew where value is derived from human interaction and surprise and fun and that won’t be in an Amazon Supermarket I can assure you.
In this ever internet encroaching world that we live in, it is not so much who we are following but more who is following us!
Yes of course the name of the game these days is to get followers. Some of us work hard at this as we realise the more Tweets we make as Twitters the more we will get noticed and followed. It’s part of this new world that we have created if we go un-noticed then we will fade into the ether. Each time I see that someone new is following me on Twitter or other social/business media I get a ping of excitement. What is great about it is that it is non intrusive, it’s controlled by free will and with that freedom comes the option to bow out at any time.
So what prompted me to write about this once again. Well it’s simply this, yesterday morning I went into my Facebook page and spent just one hour on there scrolling through messages, requests for friendships from people I have never met and general postings. It was whilst scrolling down the page of postings that I noticed a deluge of ‘suggested posts’ in other words, advertising. I was astonished at the sheer volume. So I decided to spend that one hour recording all the ‘suggested posts’ and here they are, I hope they bore you as much as they do me….
Your Ready Business: BT Wifi: Net Finance Relief: Positive Money UK: Twinkledeals.com: Metaspoon.com: Expertmarket.co.uk: Rosegal.com: Money-Short-Cuts.com: Mercedes-Benz UK: Desinrr: Rosewholesale.com: Masterclass.com: Match UK: Taking card payment made simple: Drinkaware: Insured for Life: Newchic.com: MVMtwatches.com: Dating.com: Metaspoon (again): Native American Cultures: Inquirer.net: GoCompare.com: Reclaim your endowment.co.uk: Netflix: Bellboy.me: Work related illness: Daily Finance: My Money Back: Hendricks Gin: Momondo: Shell: Easy Check: Moneyshortcuts.com:
Now if that isn’t intrusive I don’t know what is. Almost as annoying as Donald Trump, Piers Morgan and Honey Gee rolled into one. This is overkill and absolutely bloody ridiculous.
It’s no wonder that youngsters are deserting FB in their millions in favour of less intrusive social media, but beware, FB are on the acquisition trail buying up all social media so there will soon be no hiding place. They already have Instagram, WhatsApp and Ascenta and they won’t stop there. It now has an app that activates your smartphone and records your background conversation. FB is not free social media it simply takes your personal information as payment and sells it on to advertisers that currently don’t seem to realise they are pissing off the audience. Participants on social media platforms are simply fodder for the feeders.
Advertising that in turn saturates social media is doing itself no favours and they will realise this soon. It will soon be time for them to return to more exclusive methods to sell their wares and I for one will welcome it. So whilst as a Tweeter that Tweets and is followed by fellow Tweeters, I object to being treated like a Twat by Twits !!
Having made the transition from a business owner of 27 years to now putting it out there on a for hire basis I was surprised to see just how much I go for and it made me think.